Curated OER
The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
Curated OER
Persuasive Tactics in Media
Learners present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics activity, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of each...
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
Let Us Do Your Selling
Sixth graders analyze several types of propaganda techniques and create a book cover using the techniques. In this propaganda techniques lesson, 6th graders analyze the propaganda techniques used in various ads. Students analyze the...
Curated OER
Dateline: Troy
Young scholars read an abridged version of The Odyssey andl write a composition comparing Odysseus or the Iliad with Odysseus of The Odyssey. Students write a speech that King Priam would make in the attempt to persuade his son, Paris,...
Curated OER
Writing a Commercial
Young scholars create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Media Literacy Discussion Guide
High schoolers examine and analyze visual media and its messages critically. They determine whether specific media messages inform, entertain, or persuade and what factors influence the media. Using primary sources, they participate in...
Curated OER
Create Your Personal Shield
Fourth graders create a poster in the shape of a shield, which represents their individual lives by using art, photographs, magazine and newspaper graphics.
Curated OER
Guidelines for Recognizing Persuasiveness, Propaganda, and Stereotypes
Students investigate advertisements for examples of persuasiveness, propaganda, and stereotypes. In this persuasion lesson, students find examples of advertisements that are unusual or common. Students discuss guidelines for...
Curated OER
I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Curated OER
"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
Curated OER
Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
Education World
Human Nature- Good or Evil?
Students explore the philosophical nature of good vs. evil. In this literacy/philosophy lesson, students read and discuss media articles that illustrate human nature as inherently "good" or "evil." Students practice debating skills and...
Curated OER
Do You Judge a Book by Its Cover?
Students cut pictures out of magazines that relate to their lives, glue them on bags, and share with classmates.
Curated OER
State of Arkansas Travel Brochure
Eighth graders design a travel brochure to persuade others to visit Arkansas. They depict particular points of interest they decide are the best in the state.
Curated OER
Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
Curated OER
Nonfiction Genre Mini-Unit: Persuasive Writing
Should primary graders have their own computers? Should animals be kept in captivity? Young writers learn how to develop and support a claim in this short unit on persuasive writing.
Curated OER
Author's Purpose Lesson Plans
Why do we practice identifying the author's purpose? Read this article to gain a better understanding of this reading strategy, and then peruse the attached lesson plans!
Education Bureau of Hong Kong
Fundamentals of Critical Thinking
Analyzing arguments is key to critical thinking. Colorful slides teach viewers how to recognize the structure of an argument, the claims, and the validity of the evidence used to support an argument. Then, provided scenarios permit...
Curated OER
Masterpieces and the Mass-Produced
Students examine "masterpieces" and mass-produced objects as they discuss humankind's inventiveness and creativity. They also analyze the role of problem solving in the creation of masterpieces and mass-produced items.
Curated OER
Media Literacy Analyzed
Fourth and fifth graders define the term media literacy, then come up with examples that they share with the class. The types of media studied are auditory, visual, and written. Learners get together in pairs and perform a media...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Curated OER
Why Do Authors Write?
Sixth graders use short reading passages to identify, explain, and discuss the author's purpose for writing. After a lecture/demo, they utilize a graphic organizer embedded in this plan to organize their writing ideas.