Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Teaching Tolerance
Understanding How Digital Information Comes to You
Google, Yahoo!, Bing ... so many choices, so little time! Using the resource, scholars explore how different search engines affect the way they find information. After reading a handout on the topic and engaging in small group...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
C-SPAN
Presidential Candidate Research
Don't let the young citizens in your social studies class get all their election information from inflammatory commercials and arguing pundits. Use a lesson plan from C-SPAN to guide class members through an election season with a...
Pittsburgh Ballet Theatre
Peter Pan: Teacher Resource Guide
What are some of the pros and cons of staying young forever? With the Peter Pan resource, learners discover the magical world of Neverland. Scholars create advertisements that promote eternal youth, and then write persuasive pitches for...
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Curated OER
A Thanksgiving Language Lesson!
Sixth graders, in groups, create restaurants, menus, and advertisements to attract Thanksgiving Day customers.
Curated OER
Propaganda Techniques
Sixth graders locate examples of persuasive writing. In this persuasive writing lesson students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or advertisements,...
Curated OER
Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
Curated OER
Figurative Language 2
Students read nursery rhymes and advertisements to identify examples of figurative language. As a class, students discuss the use of figurative language and its effectiveness in advertising, children's books, rhymes, poetry, etc. ...
Curated OER
Paint My Counties: Map Coloring the Counties of Arizona
Fourth graders identify the counties of Arizona. For this social studies lesson, 4th graders color a county map of Arizona using the fewest number of colors possible. Students write a persuasive paragraph.
Curated OER
The Art of Persuasion
Students practice persuasive writing by creating a travel brochure. In this creative writing lesson, students research a popular tourist destination they would like to visit and create a brochure enticing readers to come. Students...
Curated OER
Commercials/Ads
Learners write a persuasive commercial and advertisement. In this commercial lesson, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and create...
Pennsylvania Department of Education
Informational Writing
Emerging writers identify an informational piece of writing. They are provided with examples of informational writing and view a PowerPoint on narrative writing. Then, they design their own informational writing with a brochure,...
Curated OER
What's the Purpose Anyway?
Examine author's purpose in newspaper articles, comic books, cookbooks, encyclopedias and other forms of written materials. Working in groups, middle and high schoolers read teacher-selected articles and write an explanation of the...
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Curated OER
Writing: Advertisements
Students explore these web pages to explore how to write good advertisements.
Curated OER
TV Talks, We Listen?
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
Curated OER
Persuasive Writing
Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
Hold On to Your Hats
Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...
Curated OER
Fit to Be Tied (In)
How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...