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Persuasive Writing
Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...
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Phenomenology Lesson Plan #3: Content Part 2
Students examine magazine advertisements to identify how the product is being sold to the consumer. They work together in groups to respond to ads and explain why they are successful.
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Sustainable Dining
Students identify consumer products and sustainable foods. They calculate the differences in prices and applying those prices to the cost of a meal. They also discuss the costs and benefits of buying sustainable products.
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Toy Planet
Young scholars design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
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Thank You, Mr. Edison
Students read a letter to Thomas Edison and search for advertisements of the period. They review primary sources and photographs of items made available in the 1920's. They interact on the American Memory Collection website.
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Social Studies Newspaper
Twelfth graders decide on a topic and write a whole newspaper on that topic. The newpaper also needs to include illustrations and advertisements.
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EARLY COLORADO ADVERTISING
Young scholars investigate the history of advertising in Colorado.They analyze newspapers and advertisements putting them into different categories. Students question the content to develop higher order thinking skills.
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Listerine: False & Misleading Claims
Students examine and analyze misleading claims by reviewing advertisements made for Listerine. They assess how to weigh the credibility of different sources. The role of the federal government in enforcing consumer protection laws are...
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Is the Price Right?
Students explore the techniques used by advertisers to sell goods, increase their awareness of consumer habits, differentiate between information and selling, and become aware of what motivates them to buy products.
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Best Buy!!
Students use newspaper ads to determine the best buy on products. They enter the information into a spreadsheet and then use word processing software to complete a written analysis, complete with graphs.
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FAT FOLLIES
Students, testing various foods for fat content by rubbing food samples on paper. Students identify what and who the US Food and Drug Administration is in reference to the Food Pyramid. Students write the name of each food brought in to...
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Hannah Montana: You're So Vain, You Probably Think This Zit is About You"
Students watch an episode of the Disney Channel series, "Hannah Montana". After viewing the episode, they discuss their own definition of beauty. They answer questions related to how companies advertise their products and discuss how...
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The American Home Front During WWII
Students analyze World War Two era government propaganda, biographies, and historical data in order to better understand the effects on Americans at home. For this American Home Front During World War Two lesson, students compare...
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The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
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Truce Unlikely In DVD Wars
Students explore basic DVD technology and discover the differences between Blu-ray discs and HD DVDs. In addition, students find advertisements of two very similar products from different manufacturers in the newspaper, and compare them.
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The First World War
Students examine the process and effects of World War I on different segments of the population, beyond the political, diplomatic and military framework of the war. They analyze the memoirs of soldiers, read poetry of the time, and...
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Jumping Off the Bandwagon
Teach your class to be critical consumers by studying persuasion in advertising.
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Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
MENSA Education & Research Foundation
Media Literacy
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
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Medicare Reform
Students calculate how much of each paycheck is deducted into the Medicare system, explain the need for health insurance and Medicare, and work in small groups to develop their own plan to reform Medicare.
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Health: Overweight Youth
Investigate the primary causes for the increase in overweight youth and discover its impact on the health care system. After watching segments from the Bill Moyers Now program, your young scholars develop campaigns to implement in school...
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Surviving AIDS
Enhance your middle and high schoolers' research skills with this lesson. After viewing a video clip about HIV and AIDS, high schoolers identify the facts and issues surrounding the disease. They work together to create a newspaper...
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Eastside Literacy Reading Lesson - Fact or Opinion
Analyze critical thinking skills that involve the ability to distinguish between fact and opinion through self-reflection. Higher education students will collect a newspaper article, advertisement, magazine article, tabloid article,...
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How Dense is Salt Water?
Young schoolers explore the concept of linear regression. They determine the mass and density of salt water. Pupils add salt to water and record the density as salinity increases, and perform a linear regression on the data to model the...