Annenberg Foundation
Student Voices
Whether it's an election year or not, a unit on voting patterns and political campaigns will awaken the civic pride in your high school citizens. Divided into six parts, the curriculum covers various facets of an election, including...
Carolina K-12
Propaganda, Spin and Soundbite Politics
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
The New York Times
A Guide to Political Donations
Voters determine the outcome of elections, but campaign donors can influence the attitudes of those voters. Explore nine examples of donors and the amounts of money they want to contribute, and the legal ways the groups can or cannot...
Teaching Tolerance
Listen Up! PSA for Change
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
Curated OER
The Ad Campaign
Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
C-SPAN
Campaign Endorsement Project
So many politicians, so many endorsements! Learn to differentiate between facts as well as the process of endorsements with an informative resource. Class members watch current endorsement videos, research candidates from three different...
PBS
Stories of Painkiller Addiction: Prescription Drug Abuse Awareness Campaign
The I-STOP law was designed to regulate the distribution and tracking of prescription drugs. After reading an article about its signing and implementation, middle and high schoolers work together to come up with their own ideas for an...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson plan in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class...
Judicial Branch of California
Defining Civic Duty and Participation
A lesson, geared toward older elementary scholars, combines art with social studies to explain the purpose of civic duty and how to encourage others in the community to participate. Academics create advertising campaigns to promote civic...
Curated OER
Malaysia: Foreign Investment Returns
Students examine the Malaysian economy and the effect of the SARS epidemic. They conduct research, write an editorial evaluating Malaysia's proposed budget for 2004, and develop an advertising campaign to promote business in Malaysia.
Encyclopedia Britannica
Becoming US President
It's that time of year, and the year. Once again the race is on for the White House. It's important that young voters, and would-be voters, understand the process for becoming the United States President. Class members research the...
Curated OER
Campaign Ads That Subtract and Add
Students explore media and media misrepresentation of prodcts. They create a video of a person (with both good and bad pictures.) Using creative titles, students download a slideshow. They add sound effects and other Adobe Premiere...
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students...
Curated OER
TV ATTACK ADS AND THE VOTER
Students read about the history of negative political advertisements in U.S. elections. In this politics lesson, students view several ads for opposing candidates and analyze and discuss the content. Students write scripts for candidates...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Curated OER
Cartoons for the Classroom: Attacking All Those Attack Ads
In this symbolism instructional activity, students analyze political cartoons about political campaign attack ads. Students then respond to 5 short answer questions.
Curated OER
The Campaign Process
In this sequencing the campaign process worksheet, students arrange the steps of political campaigning in the correct order and write details explaining how to do each step. Students rearrange and write seven short answers.
Curated OER
Campaign Finance Reform and Public Opinion
Students discuss the issue of finance reform in political campaigns. Using the internet, they identify the positives and negatives of finance reform and research the problems associated with campaign fund-raising. They share their...
Curated OER
Life as a Legend: Marilyn Monroe: What is Beautiful?
Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson, students examine print ads, write down and share their thoughts on them. Then students form literary groups...
Curated OER
A Picture Is Worth a Thousand Words
Seventh graders create a multimedia, image only ad campaign on a contemporary controversial issue. They base their public service announcement, Powerpoint presentation, Web page, or video on methods used by Martin Luther during the...
Curated OER
Advertising's Hidden Messages
Students explore the hidden messages in advertisements. In this business lesson plan, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students...
Curated OER
The Commonwealth Games
Students study the history, form, and function of the Commonwealth Games. Groups work to design an inclusive sporting event to add to the Games, and develop an advertising campaign for the 2006 Commonwealth Games.