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Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Lesson Plan
Curated OER

Violence in Sports

For Teachers 3rd - 7th
Students explore the gratuitous use of violence in televised sports. They discuss sports they participate in, and the rules and consequences that relate to unsporting behaviour. They see if the same rules apply to professional athletes.
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Lesson Plan
Curated OER

Favorite Sports and Athletes: an Introduction to Sports Media

For Teachers K - 3rd
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
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Lesson Plan
1
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Workforce Solutions

Egg-streme Sports

For Teachers 6th - 8th
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
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Lesson Plan
2
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Workforce Solutions

Egg-streme Sports

For Teachers 9th - 12th
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
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Activity
Lincoln Public Schools

Cereal Box Project

For Teachers 4th - 8th Standards
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
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Lesson Plan
Curated OER

Logo Design

For Teachers 9th - 12th
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
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Performance
Radford University

The Next Big Thing

For Teachers 9th - 12th Standards
Make sure the next product is a hit. An engaging task has scholars design an item to sell at a sports event and then conduct a marketing survey. They decide whether to use random sampling, stratified sampling, or cluster sampling, and...
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Lesson Plan
Curated OER

If You Build It, They Will Come

For Teachers 11th - 12th
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
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Lesson Plan
Levin Institute

Unit on Culture and Globalization

For Teachers 9th - 12th
Students explore the concept of cultural globalization. In this global issues lesson plan, students read and discuss the linked Web articles about world cultural issues and the dominance of the American market. 
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Lesson Plan
Curated OER

Sports Helmets and Impact Testing of Polymers

For Teachers 5th - 9th
Students examine the importance of good quality safety gear. In this investigative lesson, students will tests various polymers, collect data, and analyze the data to determine which polymer is best for safety helmets. They will design a...
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Lesson Plan
Curated OER

Trading Cards for the 21st Century

For Teachers 6th - 12th
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
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Lesson Plan
Curated OER

Invest in What You Know

For Teachers 8th - 10th
Pupils complete a series of tasks that help them learn about the stock market. In this stock market lesson plan, students identify companies they are familiar with and learn about stock symbols. Pupils study the makeup of mini-markets...
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Lesson Plan
Curated OER

Nanotech Could Put New Spin on Sports

For Teachers 12th
Twelfth graders study the concept of nanotechnology. In this Modern Technology lesson, 12th graders read an article about the upcoming Nanotechnology. Students create an enhanced sports product.
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Lesson Plan
Curated OER

Harvesting the River Lesson: Commercial vs. Sport Hunting of Waterfowl: How Did One Lead to the Other?

For Teachers 4th - 12th
Students investigate the environmental impact of market hunting leading to new laws and sport hunting. They conduct Internet research, and summarize their opinions on the need for and formation of public policy on waterfowl hunting.
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Lesson Plan
National First Ladies' Library

Learning to Be Consumers: The Emergence of Catalogs and Advertising

For Teachers 9th - Higher Ed
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
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Lesson Plan
Curated OER

Fun Faces of Wisconsin Agriculture: Curley's Beef Fast Facts

For Teachers 2nd - 7th
Students explore animal slaughter by researching the Wisconsin beef industry. In this meat statistics lesson, students practice using different math functions to identify how many burgers or sports equipment can be made from one...
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Lesson Plan
Curated OER

Remote Control

For Teachers 7th - 10th
Students examine the business of sports. In this current events lesson, students discuss the sale of Manchester United to an American businessman. Students listen to a lecture about branding and marketing. Students may research British...
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Activity
Curated OER

Stadium Publicity Project

For Teachers 9th - 12th
Students perform the primary tasks of public relations specialists in creating a buzz about a new arena. They create an invitation inviting special guests to a grand opening party and hold a press conference announcing the opening of a...
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Interactive
Curated OER

Idioms Quiz: Sports 1

For Students 6th - 7th
In this idioms quiz worksheet, students analyze the given idioms and read how they are used in a sentence. Students select the meaning of each idiom to complete the 10 exercises.
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Lesson Plan
Curated OER

Cost Of Cool

For Teachers 9th - 12th
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
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Lesson Plan
Curated OER

NUMB3RS Activity: Settling The Score

For Teachers 9th - 12th Standards
Learn how to investigate matrix multiplication.  In this secondary mathematics lesson, students examine matrix multiplication in the context of a Homes-Rahe stress test which is similar to the process used to score figure skaters.  The...
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Lesson Plan
ReadWriteThink

Persuasive Techniques in Advertising

For Teachers 9th - 12th Standards
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
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Organizer
Curated OER

Breaking News English: Adidas Agrees to Buy Rival Reebok

For Students 6th - 7th
In this ESL worksheet, students first read or listen to a text about the Adidas and Reebok companies. Students complete 8 pages of comprehension exercises. Included are vocabulary, questions, completing sentences, discussion, problem and...

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