Curated OER
The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
Curated OER
A Poster is Worth a Thousand Words
Students list observations of PSA posters. They provide evidence/examples of their observations through class discussion. Students explore public health posters. They investigate historical public health campaign posters.
Curated OER
Christmas: Conversation
In this Christmas conversation worksheet, students read and discuss fourteen key questions regarding Christmas and past Christmas celebrations. The conversation starters could also be used as writing prompts.
Independence Hall Association
U.s. History: Land of Television
The advent of increased television programming helped create a national popular culture. Read about the many kinds of television programs offered in the 1950s.
Sophia Learning
Sophia: Consuming Tv
In this tutorial, students will read about the viewing of television in American households through the reading of a passage and the viewing of a video segment. Students will then engage in answering basic comprehension questions,...
PBS
Pbs News Hour Extra: Political Commercials Lesson Plan
Students will have the opportunity to analyze political commercials for truths and misconceptions, then make one of their own.
Alabama Learning Exchange
Alex: Commercial Elections
This is a hands-on, technology-based U.S. Government lesson in which students will view a series of political television advertisements from the 1950s-2000. Students vote on which presidential candidate has the best commercial after each...
Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
Other
Consumer Report: Buy Me That Too: A Kid's Survival Guide to Tv Ads
This video [14:45] A Kid's Survival Guide to TV Advertising from Consumer Reports Television helps children understand television advertising by showing tricks advertisers use to fool viewers, revealing facts that ads don't provide, and...
Museum of the Moving Image
Museum of the Moving Image: 1956 Eisenhower vs. Stevenson
"Peace, Prosperity, and Progress". "Vote Democratic, the Party for You, and Not Just a Few". This online exhibition features presidential television campaign commercials from the 1956election. Includes video clips, information about...
Museum of the Moving Image
Museum of the Moving Image: 1972 Nixon vs. Mc Govern
"President Nixon. Now More Than Ever"."McGovern. Democrat. For the People". This online exhibition features presidential television campaign commercials from the 1972 election. Includes video clips, information about thecandidates, and...
PBS
Pbs: The :30 Second Candidate
Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.
Utah Education Network
Uen: Tonight's Homework Watch Cartoons
Students will make observations about different types of advertisements. Students will watch distinguish the types of advertisements shown during commercial breaks associated with their cartoons and the news.
Duke University
Duke University Libraries: Digital Collections: Ad Views
A record of the times as well as of vintage brands, AdViews provides access to commercials created during the postwar period, 1950s through 1980s.
Council for Economic Education
Econ Ed Link: The Big Mac Index
How fast can you say "twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun?" This question was asked of millions of TV viewers in the now famous 1970s McDonald's television commercial promoting the Big Mac.
TED Talks
Ted: Ted Ed: Why Should You Listen to Vivaldi's "Four Seasons"?
Light, bright, and cheerful, "The Four Seasons" by Antonio Vivaldi is some of the most familiar of all early 18th century music, featured in numerous films and television commercials. But what is its significance, and why does it sound...
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
PBS
Pbs Online News Hour Extra: Watching the Clock: Building Media Savvy Students
A lesson that leads students to an understanding of the time constraints on broadcast news by applying data-collecting and data-display skills. Students will learn to identify the main difference between publicly funded news programs...
A&E Television
History.com: Flight 93
On the morning of September 11, 2001, the deadliest terrorist attack in U.S. history took place when four commercial airliners were hijacked by members of the Islamic extremist group al Qaeda. The fourth hijacked plane, United Airlines...
Wikimedia
Wikipedia: Tony Hawk
Wikipedia describes the life and career of Tony Hawk, "often regarded as the best-known skateboarder today." His video games, commercial endorsements, and television cameos are listed, with links to more information.
Other
Teen Analyst: Salary Tables by Career Field
Explore a table of average salaries for the various career fields. However, these aren't representative of everyone in that field. For example, some television reporters make millions of dollars a year. The salaries listed are a little...
Alabama Learning Exchange
Alex: If I Read It, It Must Be True
Working in groups, students identify methods of propaganda and analyze television, magazine, and Internet ads. Groups then create their own ad using one of the identified methods.
A&E Television
History.com: 9/11: How Air Traffic Controllers Managed the Crisis in the Skies
September 11, 2001 was not a great day in air traffic control. As the morning progressed, four separate terror attacks unfolded in the skies, with hijackers using commercial aircraft as weapons. Perpetrators deliberately flew three of...
Massachusetts Institute of Technology
Mit: Invention of the Week: Lee De Forest
This website provides information on the life and inventions of Lee DeForest, the man who invented the audion tube, which made commercial radio broadcasting practical.