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Lesson Plan
Curated OER

Pros and Cons of Advertising

For Teachers 12th
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
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Lesson Plan
Curated OER

Elect Me! Creating a Campaign Platform and Video Commercial

For Teachers 8th - 12th
Students conduct political campaigns. In this campaign investigation lesson, students research political parties and political offices. Students choose an office to run for and create election videos that incorporate propaganda techniques.
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Lesson Plan
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Museum of the Moving Image

AdMaker, Nixon vs. Humphrey, “Convention” (1968)

For Teachers 9th - 12th
After viewing the infamous 1968 Presidential campaign ad, "Convention," groups use AdMaker to create their own 30 second ad that features Richard Nixon rather than Hubert Humphrey.
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Lesson Plan
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Museum of the Moving Image

AdMaker, Obama vs. McCain, “Fundamentals” (2008)

For Teachers 9th - 12th
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and video...
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Lesson Plan
Curated OER

TV Without the Television

For Teachers 6th - 12th
Pupils consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies have...
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Lesson Plan
Curated OER

View the News with a Parent

For Teachers 6th - 8th
Students view local television news programs with their parents to analyze content and discuss current isues. They write with their parents comments on their discussion to be later shared in class..
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Lesson Plan
Curated OER

FAT FOLLIES

For Teachers 6th - 8th
Students, testing various foods for fat content by rubbing food samples on paper. Students identify what and who the US Food and Drug Administration is in reference to the Food Pyramid. Students write the name of each food brought in to...
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Worksheet
Curated OER

The Influence of Advertising

For Students 7th - 9th
In this influence of advertising worksheet, students collect and analyze different forms of advertising.  Students discuss misleading ads and prepare a commercial for a product.
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Lesson Plan
Curated OER

Body Image

For Teachers 5th
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health instructional activity, 5th graders analyze magazine or television...
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Lesson Plan
Curated OER

“Leading Doctors Say…”

For Teachers 7th
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
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Lesson Plan
Curated OER

Family Newscast

For Teachers 10th - 12th
Students report on family trends, functions of the family and various ways of selecting marriage partners. In this family lesson plan, students act as editors, commercial skits, and writers for a newscast about families.
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Lesson Plan
Curated OER

Time is In

For Teachers 9th - 12th
Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...
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Lesson Plan
Curated OER

Be a Weather Newscaster

For Teachers 9th
Ninth graders, in groups, create and videotape a news broadcast. Each group researches, develops and writes a weather forecast, a commentary on an environmental concern, a school activity and a commercial.
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Lesson Plan
Curated OER

The Daytime D-Day Hour: Producing a D-Day Talkshow

For Teachers 7th - 12th
Students analyze the key players and events of D-Day during World War II. They conduct research on an assigned character's role in D-Day, complete worksheets, and plan and participate in a D-Day talk show, presenting information in a...
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Lesson Plan
Curated OER

Ad Attack!

For Teachers 5th - 10th
Students analyze the hidden messages of advertisements targeted to their age group.
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Lesson Plan
Scholastic

Persuasive Communication (Grades 9–12)

For Teachers 9th - 12th Standards
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
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Lesson Plan
Curated OER

Fish food Comercials

For Teachers 5th
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
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Lesson Plan
Curated OER

Power, Persuasion & Propaganda: Exploring Multiple Motives

For Teachers 6th - 12th
Students recognize different motives even in non-commercial media. They analyze the role of media in a democratic society and wrestle with ethical issues concerning media and the public good. They create a media message with one or more...
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Lesson Plan
Curated OER

Food Advertising Tricks

For Teachers 6th - 9th
Students recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.
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Lesson Plan
Curated OER

Marsquest

For Teachers 4th - 8th
Students play a role as a travel guide to Mars, they are broken up into groups or different roles.  In this exploratory lesson students play a role in helping travelers to Mars and create some kind of presentation, for example a...
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Lesson Plan
Curated OER

Using News Broadcasts in Japan and the U.S as Cultural Lenses

For Teachers 9th - 12th
High schoolers view archives of news broadcasts in order to create a context of cultural understanding. They compare and contrast the news broadcasts in Japan and the United States.
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Lesson Plan
Curated OER

Propaganda & Persuasive Techniques: Do You Buy It?

For Teachers 5th
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
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Lesson Plan
Curated OER

Estuary Interviews

For Teachers 4th - 5th
Students role play as newscasters to highlight the lives of estuary animals. For this estuary animal lesson, students watch local new shows to examine how interviews take place. They research the lives of animals that live in estuaries...
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Lesson Plan
Curated OER

Friendships and Differences

For Teachers 5th - 9th
Students complete a variety of activities related to the book "My Friend Jacob" by Lucille Clifton. They complete a graphic organizer web about friendship qualities, and participate in a discussion about friendship. In small groups...

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