ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Students examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.
ReadWriteThink
Read Write Think: June 8, 2007: Commercial Ice Cream Is First Sold in the u.s. In
A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.
ReadWriteThink
Read Write Think: Propaganda Techniques in Literature: Ads
In this online lesson, students are introduced to various propaganda techniques that have been used by the media and political candidates. Students explore the propaganda and the effect it has on contemporary society.
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Contains plans for four lessons that teach about the fallacies used in advertising such as bandwagon appeal, hasty generalizations, red herrings, emotional appeals, and more. In addition to objectives and standards, this instructional...
Alabama Learning Exchange
Alex: Take Two: Using Technology for Writing and Designing
In groups, students brainstorm to create a product, develop an advertisement for the product, design and present a slideshow, script a commercial for the product, and present the commercial in a 5-10 minute video.
New Zealand Ministry of Education
Nz Ministry of Education: Hearwaves
Students analyze the language, style, content, advertisements, of radio stations and determine their target audiences. then students create their own radio station targeting a specific audience including news, advertisements, stories,...
New Zealand Ministry of Education
Nz Ministry of Education: As Far as the Eye Can See
View a variety of television advertisements analyzing visual and verbal features and how these are combined to communicate ideas. Write a coherent essay which expresses and argues a viewpoint about a chosen marketing strategy, linking...
Austin Independent School District
Austin Independent School District: Common Persuasive Techniques [Pdf]
View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....
Education Development Center
Tune in to Learning: Truth in Advertising
Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.
TES Global
Tes: The Media: Understanding Key Media Areas
[Free Registration/Login Required] During this unit of study, students will analyze several types of advertisements. Students will analyze how authors pay attention to the language and visuals to appeal to their audiences.
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Houghton Mifflin Harcourt
Holt, Rinehart and Winston: Writer's Model: Sample Advertisement
This is a sample of a one-page advertisement. Clicking on the "Writer's Guide" link in the upper right-hand corner of the page enables the user to get tips, directions, and explanations on the writing of the advertisement.
PBS
Pbs: In the Mix Educators: Alcohol "Targets" Lesson Plan
Here is a simple guideline for a two-period lesson through which students "Compose a collage of alcohol ads," and participate in activities that will help hone their critical thinking skills and their views about alcohol and alcohol...
Grammar Check
Grammar Check: Copywriting 101: How to Craft Compelling Copy (Infographic)
This infographic provides copyrighting tips. The author provides ways to optimize a copy.
Other
Wvu: Alcohol and Advertising (Lesson Plan)
A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple lesson to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...
PBS
Pbs Lesson Plan (Affluenza): Advertising in Schools
Should companies be allowed to advertise in schools? In this lesson, students examine this question, evaluating whether corporate advertising in the school setting is appropriate. The lesson is presented uses an integrated approach,...
Other
African American Inventors Who've Changed Your Life (Pdf) [Pdf]
Integrated lesson plan focusing on the contributions that African American inventors have made to modern society. Includes rationale, day by day plan, links, and other information.
Library of Congress
Loc: Teachers: Local History: Mapping My Spot in History
Through interpreting and investigating historical maps, learners gain new perspective not only of their local communities but also of their own homes. Student activities include collecting data about their homes, reporting on the...
Rick Beach
Teaching Literature to Adolescents, 2nd Edition: Chapter 10: Activities
The textbook entitled Teaching Literature to Adolescents, 2nd Edition contains activities for Chapter 10 reflection. Intended for teachers, this site contains activities that will extend the content from the Chapter 10. Focus of the...
Alabama Learning Exchange
Alex: Com'on Down to Eatonville, Florida
You are Mayor Joe Starks from the book Their Eyes Were Watching God by Zora Neale Hurston, and you want more people to relocate to Eatonville, Florida. Identify five amenities that may make Eatonville attractive to African-Americans...