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Lesson Plan

Read Write Think: Identifying and Understanding the Fallacies Used in Advertising

Curated by ACT

Contains plans for four lessons that teach about the fallacies used in advertising such as bandwagon appeal, hasty generalizations, red herrings, emotional appeals, and more. In addition to objectives and standards, this instructional plan contains links to sites used in the lessons as well as assessment and reflection activities.

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Concepts
persuasive techniques, logical fallacies
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Additional Tags
ad analysis, advertisements, bandwagon, emotional appeal, emotional argument, reading ads, recognizing persuasive technique, red herrings, fallacies, finding faulty logic, ncte, readwritethink, hasty generalizations, recognize persuasion, editing and proofreading, recognizing persuasive techniques
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Classroom Considerations
  • Knovation Readability Score: 5 (1 low difficulty, 5 high difficulty)
  • The intended use for this resource is Instructional