Georgia Department of Education
Ga Virtual Learning: Rhetorical Landscape: Commercials and Advertisements
This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...
Library of Congress
Loc: American Time Capsule: Three Centuries of Broadsides and Printed Ephemera
This Library of Congress site offers 50 pieces of printed ephemera, documenting more than three centuries of daily life in America and elsewhere. It offers primary documents including broadsides, posters, programs, handbills, menus, and...
Utah Education Network
Uen: Tonight's Homework Watch Cartoons
Students will make observations about different types of advertisements. Students will watch distinguish the types of advertisements shown during commercial breaks associated with their cartoons and the news.
Sophia Learning
Sophia: 5 Core Concepts of Media Literacy
In this lesson, students will engage in multiple parts of a lesson that guide students to uncover many levels of meaning in media messages. Discussion questions and a slideshow presentation are parts of the lesson that address the...
Columbia University
Ling Long Women's Magazine, Shanghai 1931 to 1937
Chinese social and cultural history will benefit greatly from the preservation of a nearly complete run (228 of 298 issues) of Ling Lung, a weekly Chinese women's magazine published in Shanghai from 1931 to 1937.
iCivics
I Civics: Mini Lesson A: Monetization
Students learn that news is a business and how news providers monetize the news through advertisements and consider how the news/profit relationship affects journalism and news audiences.
Library of Congress
Loc: American Beauties: Drawings From the Golden Age
Online Exhibit of stylized icons of feminine beauty from America's "Golden age of illustration" (1880?1920s).
Art Cyclopedia
Artcyclopedia: Artists by Movement: Pop Art
A site with artists and links to the Pop Art movement of the 1950s and 60s. There are links to museums with great images.
PBS
Pbs Teachers: Exploring Media Messages
Recognize negative aspects of advertising and how advertising exploits young people. Examine how the media tries to define a person's style, values and ideas, and take a stand against negative media images.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson plan, learners explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson plan that would generate...
Other
Ad Up: Internet Advertising and Marketing Terms Glossary: Definitions
Extensive collection of marketing terms and definitions. Includes industry, nonprofit, and professional organizations as well as technical terms for approach, design, layout, copy, production, & distribution.
TES Global
Tes: The Media: Understanding Key Media Areas
[Free Registration/Login Required] During this unit of study, students will analyze several types of advertisements. Students will analyze how authors pay attention to the language and visuals to appeal to their audiences.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Contains plans for four lessons that teach about the fallacies used in advertising such as bandwagon appeal, hasty generalizations, red herrings, emotional appeals, and more. In addition to objectives and standards, this instructional...
Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
TED Talks
Ted: Ted Ed: The Key to Media's Hidden Codes
Video that describes the types of codes that media and advertisements use to affect the way that people think, act, and feel. [6:00] Followed by a short quiz and a list of additional resources to explore.
Other
Web Reference: Rough It Up: Production Graphics
An article about using abstract shapes and positions of images to create interesting effects. Includes a tutorial.
Alabama Learning Exchange
Alex: Are You Down With Describing Nouns?
This unit is a fun, exciting, and engaging unit that uses many 21st century tools to help students working in collaborative groups understand what an adjective is and how adjective use is vital to making writing interesting. Furthermore,...
Federal Trade Commission
Federal Trade Commission: Deceptive Auto Scams Infographic
Infographic explores deceptive car ads and how to avoid getting scammed.
Other
Media Education Foundation: Deconstructing an Advertisement [Pdf]
Outline of the steps involved and the questions to ask in critically assessing a print advertisement.
Cornell University
Cornell University: Law School: Sport Law Overview
Resource describes the many aspects that can be covered with a sport law degree, For example, professional sports, amateur sports and international sports. It also goes into depth about each one.