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Lesson Plan
Curated OER

I Don't Pay Attention to Advertisements

For Teachers 6th
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Lesson Plan
Curated OER

The Price is Right - Advertisements

For Teachers 4th
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
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Worksheet
Curated OER

Adjectives and Advertisements

For Students 3rd - 6th
For this adjectives in advertisements worksheet, student complete 1 short answer and 2 fill in the blank activities that challenge them to use descriptive language.
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Lesson Plan
Curated OER

Why Did You Write That?

For Teachers 2nd
Second graders use actual written media to identify and discuss an author's purpose for writing. They identify the author's purpose in a selection from the newspaper, and write a short description of how they came to their conclusion.
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Worksheet
Curated OER

Passive Voice Exercises

For Students 7th - 9th
What is the difference between the active voice and the passive voice? Focus on the latter with your middle schoolers to help them strengthen their writing. First, they identify which sentences are written in the passive. Then, they...
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Lesson Plan
Curated OER

Taking a Closer Look (Critical Viewing)

For Teachers 6th - 12th
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Lesson Plan
Curated OER

It's an Ad Eats Ad World

For Teachers 6th - 12th
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
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Lesson Plan
Curated OER

Ad Creation

For Teachers 5th - 6th
Students create an advertisement. In this writing instructional activity, students discuss how to create an ad for a product. Students write an ad for a cereal.
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Lesson Plan
Curated OER

Advertising Adjectives

For Teachers 6th - 8th
Students create advertisements using comparative adjectives. In this grammar lesson, students brainstorm various products for which they would like to create an advertising campaign. Students use comparative adjectives in their marketing...
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Lesson Plan
Curated OER

Book Advertisements

For Teachers 6th - 8th
Students engage in the practice of producing a report about favorite books. The show Reading Rainbow creates context for this lesson. The making of an iMovie is done to present the book as an advertisement for the whole class.
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Lesson Plan
Curated OER

Whose Feat?

For Teachers 6th - 12th
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
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Lesson Plan
Curated OER

Back-To-School Shopping

For Teachers 5th
Fifth graders estimate the prices of items to be bought for back to school. They use catalogs and/or advertisements to research the cost of each of the items. They use problem solving strategies and a spreadsheet template to determine...
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Lesson Plan
Curated OER

Marketing to Teens: Marketing Tactics

For Teachers 8th - 12th
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
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Lesson Plan
2
2
Curated OER

Old Hobbits Are Hard to Break

For Teachers 6th - 12th Standards
Explore film adaptation of literature with this lesson, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...
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Lesson Plan
1
1
Curated OER

Advertising in the Contemporary World: An Introduction to Persuasive Texts

For Teachers 7th - 8th Standards
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
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Lesson Plan
Curated OER

Persuasive Writing

For Teachers 7th
Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...
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Lesson Plan
Curated OER

Analyzing Folklore: Redwall

For Teachers 8th
Brian Jacques’ novel Redwall provides the focus for a series of lessons involving the analysis of folklore. Adopting the persona of a character, groups write letters in the voice of their character, assemble a collage using Microsoft...
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Lesson Plan
Roy Rosenzweig Center for History and New Media

Differences Among Colonial Regions

For Teachers 6th - 8th Standards
Classes look at and analyze primary source images to explore the differences between the colonial regions during the Revolutionary era. They break into groups to tackle each region and then present their findings to the class. A final...
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Lesson Plan
EngageNY

Performance Task: Create a Counter Ad

For Teachers 7th Standards
Do a 360. After completing their ad analyses, scholars now begin working on their counter ads. Once again, they use the model performance task for reference and guidance. When finished, pupils talk with one another about their work.
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Lesson Plan
Curated OER

Are You For Real?

For Teachers 3rd - 5th
Students try to find newspaper and magazine articles that are informative or persuasive. They practice determining the differences between the two types of articles. They identify the devices authors use to persuade the audience.
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Worksheet
Curated OER

Tense Consistency Exercise 2

For Students 6th - 12th
In this tense consistency worksheet, students are given the beginnings to ten sentences along with a tense in which they must complete the sentence.
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Lesson Plan
Bright Hub Education

Advertisement Analysis

For Teachers 6th - 8th
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
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Lesson Plan
Curated OER

Hold On to Your Hats

For Teachers K - 5th
Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...
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Lesson Plan
ReadWriteThink

Persuasive Techniques in Advertising

For Teachers 9th - 12th Standards
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.