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The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands, or read interviews with top marketers and industry watchers.
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advertising and the consumer, advertising effect on the media, advertising messages, advertising techniques, elements of advertising, how advertising affects society, marketing methods, neuromarketing, pbs, pbs marketing, pepsi challenge, today marketing, media literacy, pbs frontline: the persuaders, analyzing media types
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