PBS
Pbs Frontline: The Persuaders
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
Sophia Learning
Sophia: 5 Core Concepts of Media Literacy
In this lesson, students will engage in multiple parts of a lesson that guide students to uncover many levels of meaning in media messages. Discussion questions and a slideshow presentation are parts of the lesson that address the...
PBS
Pbs: Empire of the Air: Power and Impact of Radio
Learners will listen to historic news events as broadcast on radio, view current news coverage on television, and compare and contrast how those events were reported on both media by developing an essay which addresses the question "Is...
PBS
Pbs Learning Media: The Challenges of Making Peace: The Great War
For this interactive lesson, students watch videos from AMERICAN EXPERIENCE: The Great War, read primary source documents and video transcripts, and analyze data to better understand how and why the U.S. and European leaders differed in...
ArtsNow
Arts Now Learning: Self Portrait Collage [Pdf]
In this lesson, students look at how non-human images can be used in a self-portrait to portray aspects of a personality.
PBS
Pbs Teachers: Targets
Examine the reasons alcohol advertisers target young people, and interpret the "real" messages in alcohol advertising. Learn basic facts about alcohol abuse to create a factual poster about alcohol.
ReadWriteThink
Read Write Think: Critical Media Literacy: Commercial Advertising
In this lesson, learners will examine mass media critically and become aware of how much advertising is around them. They will realize the impact media has on social equality, what people buy, and on culture.
ReadWriteThink
Read Write Think: Identifying and Writing Effective Opening "Hooks"
Contains plans for four lessons that teach students to write effective "hooks," or beginnings, to their writing. They read the introductions of fiction passages and analyze the techniques they use before applying these techniques in...
ReadWriteThink
Read Write Think: National Public Radio Classroom Activity
Resource provides an activity/lesson for students in analyzing radio, in this instance, NPR. Provides lesson plans, web links, and a bibliography. From ReadWriteThink's annual calendar on May 3, 2007.
ReadWriteThink
Read Write Think: Cnn Debuted as the First Television News Network in 1980
These lesson plans relate to the gathering and production of news and creating a visual timeline. There are links to other lesson plan ideas, as well as web links, and a brief bibliography. SL.11-12.2 Eval&Integrate sources
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Students examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.
Lumen Learning
Lumen: Introduction to Multimodality
This is an introduction to multimodality including the difference between mode and medium. Click on the Next link.
Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
PBS
Pbs Learning Media: Expanding Narratives Using Media: A Digital Notebook
The resources, tips, and professional development opportunities shared throughout this digital notebook are rooted in skills supporting critical media literacy. Media literacy education emphasizes skills of inquiry and expression and...
PBS
Pbs Teachers: Just Desserts
Identify advertising techniques designed to encourage children to overindulge in unhealthy foods. Explore the motives behind advertising and use your knowledge to think critically about ads all around you. Scroll down to "Just Desserts,"...
Other
In Time: Evaluating Media for Bias
This site provides a checklist, especially helpful for teachers, that details the way to check media elements to be used in the classroom for biases. This site provides six questions to help evaluate the effectiveness of the media in...
PBS
Pbs Teachers: Cross Country Rhythms (A Lesson on American Identity)
Students explore the relationship and discuss the connection between music, history, and culture by finding songs that personify American places and historical events.
EL Education
El Education: Revitalize Rochester Poster
After writing a report on the effects of restoring water ways in various cities, students create a poster advertising the presentation of the report to city officials and asking the public to attend in order to learn more about this...
PBS
Pbs Teachers: China's Chances of Kicking a Growing Smoking Habit
Explore the growing smoking habit in China, especially among males.