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Pearson Education: National Brands Versus Private Labels and Generics

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This article compares national brands to generic brands, with respect to prices, customer satisfaction, and product differentiation.

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Additional Tags
generic brands, market structure, monopolistic competition, national brands, product differentiation, national brands versus private labels and generics, examples, examples of monopolistic competition
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Classroom Considerations
  • Knovation Readability Score: 4 (1 low difficulty, 5 high difficulty)