Alabama Learning Exchange
Alex: "Advertising Design Principles Project"
Students will analyze a magazine advertisement and answer basic desktop publishing questions about this particular advertisement. Students will present their advertisement and analysis to the class. Before designing projects of their own...
Alabama Learning Exchange
Alex: Advertising: Can You Put It All Together?
Students will create a one-item, full color magazine advertisement for a product. This is a Commerce and Information Technology Lesson Plan.
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This lesson plan will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to the class as...
Alabama Learning Exchange
Alex: Whose Voice Guides Your Choice?
In this one-two week unit, students explore the role media has in influencing public opinion. Students analyze advertising in print, video, and online formats. An optional visit to the Museum of Television and Radio via distance learning...
Alabama Learning Exchange
Alex: This Business Called Learning: Advertising
After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...
Federal Trade Commission
Federal Trade Commission: Deceptive Auto Scams Infographic
Infographic explores deceptive car ads and how to avoid getting scammed.
South Carolina Educational Television
Know It All: Careers in Advertising
Do you enjoy seeing a clever commercial on tv, on a billboard, or online? If you enjoy creativity using images and wordplay, you may be suited to a career in advertising.
American Forum for Global Education
American Forum for Global Education: International Conflict & the Media (Unit)
This curriculum guide broadly examines the relationships between the media and the military during wartime.
University of Nebraska Omaha
University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf]
This lesson plan addresses consumer demand and advertising. Indicated for grades 3 through 5.
PBS
Pbs Teachers: Just Desserts
Identify advertising techniques designed to encourage children to overindulge in unhealthy foods. Explore the motives behind advertising and use your knowledge to think critically about ads all around you. Scroll down to "Just Desserts,"...
PBS
Pbs Lesson Plan (Affluenza): Advertising in Schools
Should companies be allowed to advertise in schools? For this lesson, pupils examine this question, evaluating whether corporate advertising in the school setting is appropriate. The lesson is presented uses an integrated approach,...
PBS
Pbs Lesson Plan (Affluenza): Be an Adbuster
Through an integrated approach from PBS, students examine the messages conveyed in print advertisements. Using parody, students are asked to alter the message of an ad to present a different or opposite point of view. Lesson may be more...
Other
African American Inventors Who've Changed Your Life (Pdf) [Pdf]
Integrated lesson plan focusing on the contributions that African American inventors have made to modern society. Includes rationale, day by day plan, links, and other information.
Other
Linguarama International: Marcus Evans: The Language of Advertising
Informtion on word choice and language in advertising, includes word lists and questions.
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...
Other
Copywriting Tutorial: Identifying Your Usp (Unique Selling Point)
Every successful ad has a unique selling point even if you don't think there is one. Tips on how to determine/create USP for any product or service. Very readable & puts viewpoint across in interesting & memorable manner.
Other
Wvu: Alcohol and Advertising (Lesson Plan)
A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple activity to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...
EL Education
El Education: Revitalize Rochester Poster
After writing a report on the effects of restoring water ways in various cities, students create a poster advertising the presentation of the report to city officials and asking the public to attend in order to learn more about this...
TES Global
Blendspace: Advertising Ethics
A learning module with links to seventy-six images, videos, and websites to use while learning about ethics in advertising.
Other
Advertising Standards Authority Website
This site, which is the homepage for the Advertising Standards Authority, provides lots of information on the advertising industry and what's legal/not legal in advertising.
ClassFlow
Class Flow: Propaganda Schemes
[Free Registration/Login Required] Chock full of many interactive tools and strategies, this interdisciplinary language arts and health lesson is set up like a WebQuest. Students are led through the evaluation of techniques used by...
Other
Radio Advertising Bureau
This is a site filled with information about radio advertising. Find out how to advertise, get some advertising ideas, check out advertising research, and more.
Other
Fifties Web: Burma Shave Slogans of the 50's
Burma-Shave information and slogans from the fifties.
McGraw Hill
Glencoe: Recognizing Propaganda: Loaded Language
Lesson plan designed for consumer health class, that is also useful for media literacy. Contains a link to an ad for an abdominal strengthening machine that provides the basis of the instructional activity. SL.9-10.2 eval & integrate...