Other
Influence by Robert B. Cialdini, ph.d.
Covers the six principles of influence: commitment, consistency, social proof, liking, authority, and scarcity.
ReadWriteThink
Read Write Think: Persuasive Writing for Summer Reading
A good lesson, to be used during the last month of the school year, for motivating learners to remain faithful to reading over the summer. Uses strategies such as student-chosen books and persuasive writing techniques.
Houghton Mifflin Harcourt
Holt, Rinehart and Winston: Grade 8: Writing a Persuasive Essay [Pdf]
Provides a student model of a persuasive essay on the topic of television violence. Allows students to examine content, format, and structure and includes notes and annotations as student aids throughout.
Austin Independent School District
Austin Independent School District: Common Persuasive Techniques [Pdf]
View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....
ReadWriteThink
Read Write Think: Developing, Writing, and Evaluating Persuasive Speeches
Contains plans for four lessons that teach students how to make and present strong persuasive speeches. In addition to objectives and standards, this instructional plan contains links to sites used in the lessons as well as assessment...
Grammar Check
Grammar Check: Ten Important Triggers for Persuasive Writing
Attention-getting ideas for persuasive writing topics are included in this article. Students can ensure high interest from their audiences by incorporating ideas presented in this article.
TES Global
Tes: Persuasive Techniques
[Free Registration/Login Required] A graphic organizer is provided to help students analyze persuasuve techniques in an advertisement. Students will analyze an advertisement and apply their understanding of the content.
TES Global
Tes: Guided Reading Resources: Nonfiction
[Free Registration/Login Required] This learning module contains several guided reading resources. Students will be able to use the charts to guide themselves as they discuss informational texts and persuasive texts. Teachers can monitor...
University of North Carolina
University of North Carolina: The Writing Center: Fallacies
Discussion of common fallacies, along with definitions, examples, and tips on avoiding them.
Other
Cal State Fullerton: Common Fallacies in Reasoning
This page from California State University at Fullerton list twenty-three common fallacies in reasoning. Each includes an explanation and two examples. The list includes the following: faulty cause, sweeping generalization, hasty...
Read Works
Readworks: Reading Lesson 3: To Persuade
This instructional activity focuses on identifying text evidence that shows that the author's purpose is to persuade. Draw a conclusion about what the author is trying to persuade the reader to do or think. Text, worksheet, and chart are...
Alabama Learning Exchange
Alex: The Power of the Presentation
Students will research an endangered African animal using resources from the Alabama Virtual Library and other Internet sites, and then design and present a persuasive and informative digital slideshow presentation on the animal and how...
Scholastic
Scholastic: American Dream: I Have a Dream
Use Martin Luther King, Jr.'s "I Have a Dream" speech to talk about the American Dream, word choice, and persuasion.
Other
Ed u.com: Three Fundamentals of Selling Your Message
This site is provided for by Ed-U.com. Based on the Greek ideas of ethos, logos, and pathos the writer addresses how to adequately persuade an audience.
Other
Crow: Resources for the Teaching of Social Psychology
This page provides links to several subcategories of social cognition such as prejudice, persuasion, attitudes, and altruism. Once you click on the topic you have a variety of sources to choose from for more information.
Blackdog Media
Classic Reader: Persuasion by Jane Austen
The full text of the novel Persuasion by Jane Austen. Register for a free account to unlock annotation tools, printing, and more.
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...
TES Global
Blendspace: Ethos, Logos, Pathos
A learning module with eight links to images, videos, charts, and assessments about ethos, logos, and pathos.
Other
Social Psychological Factors Underlying the Impact of Advertising
This article on the psychology of advertising contains a paragraph on the two routes to persuasion.