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Article
Other

Business plans.org: Marketing Plan

For Students 9th - 10th
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
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Lesson Plan
Council for Economic Education

Econ Ed Link: Be an Ad Detective

For Teachers 3rd - 8th
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
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Graphic
Other

Visualistan: Us Programmatic Ad Spending Statistics and Trends

For Students 9th - 10th
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
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Article
Other

Business Town: The Secrets to Effective Radio Advertising

For Students 9th - 10th
Here's a good overview on writing a radio advertisement. Some basic tips and ideas. Includes video, 1 min. 7 sec.
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Activity
Read Works

Read Works: Junk Food Ad Attack!

For Teachers 3rd
[Free Registration/Login Required] An informational text about companies marketing junk food to children. A question sheet is available to help students build skills in reading comprehension.
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Activity
Cyberbee

Cyber Bee: Campaign Advertising

For Teachers 9th - 10th
Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.
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Website
Other

Ad Cracker

For Students 9th - 10th
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
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Article
Other

Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]

For Students 9th - 10th
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
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Activity
Other

A Practical Guide for Developing Marketing Brochures

For Students 9th - 10th
This site provides a guide to creating a marketing brochure. Includes information on developing the theme, objectives, copy, design, layout, audience, objectives, and design mechanics of your brochure.
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Lesson Plan
Alabama Learning Exchange

Alex: Advertising and Its Effects on Consumer Decision Making

For Teachers 9th - 10th
This instructional activity will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the young scholars will create their own campaign for a product. Following a presentation...
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Graphic
Duke University

Hartman Center: Emergence of Advertising in America

For Students 9th - 10th
The Emergence of Advertising in America: 1850-1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States.
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Website
Other

Radio Advertising Bureau

For Students 9th - 10th
This is a site filled with information about radio advertising. Find out how to advertise, get some advertising ideas, check out advertising research, and more.
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Website
Other

Click Z: Digital Marketing

For Students 9th - 10th
This site offers current articles on issues related to online advertising.
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Handout
Thinkport Education

Thinkport: Designing a Healthier, Happier Meal: Fast Food Marketing

For Students 9th - 10th
Find out how many fast food companies invest in advertising to convince consumers to buy their products.
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Article
Biz Move

Biz Move: Methods of Planning and Allocating Your Advertising Budget

For Students 9th - 10th
This article from BizMove.com describes various methods (percentage of sales or profits, unit of sales, objective and task) for intelligently establishing an advertising budget and suggests ways of applying budget amounts to get the...
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Activity
Other

Linguarama International: Marcus Evans: The Language of Advertising

For Students 6th - 8th Standards
Informtion on word choice and language in advertising, includes word lists and questions.
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Activity
Other

Center on Alcohol Marketing and Youth

For Students 9th - 10th
The Center on Alcohol Marketing and Youth reports on the marketing practices of alcohol producers and on the dangers of underage drinking. Resources include an overview of alcohol marketing (also available in Spanish), examples of print...
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Website
Other

Marketing Jobs: Find a Job

For Students 9th - 10th
Explore current job openings in the Marketing field. Search by job function, state, or keyword.
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Handout
Other

Glossary: Marketing, Advertising, and Promotional Terms

For Students 9th - 10th
Thorough glossary of marketing and advertising terms and associations (including legal and business) for all media: print, television, radio, display, and Internet. Includes concept, production, process, and philosophy terms as well.
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Lesson Plan
Other

Wvu: Alcohol and Advertising (Lesson Plan)

For Teachers 3rd - 8th
A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple lesson to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...
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Activity
PBS

Pbs Frontline: The Persuaders

For Students 9th - 10th Standards
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
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Article
Other

Nielsen Norman Group: The Use and Misuse of Focus Groups

For Students 9th - 10th
Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)
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Article
Biz Move

Biz Move: How to Evaluate Your Advertising Results

For Students 9th - 10th
Did you get the results you want from your ad campaign? This article tells you how to find out!It discusses planning for results, tests for immediate response ads, testing attitude advertising and more.
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Article
Biz Move

Biz Move: Small Business Marketing Publicity

For Students 9th - 10th
This article describes the many ways to get "free advertising," as publicity is called.

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