Curated OER
Monkeying Around
Third graders study machines. They watch a video about and identify and chart machines they find at home and at school. They design and build simple and compound machines, create an advertisement for them and attempt to sell them at the...
Curated OER
Business: What Are Advertisers Selling?
Students will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing.
Curated OER
DTP: Redesigning a Product Package
Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...
Curated OER
Halloween Graphitti
Students complete multi-curricular activities in a Halloween themed lesson. In this Halloween lesson, students examine newspaper ads to find prices of pumpkins and use them to complete a stem and leaf plot. Students find the diameter,...
Curated OER
What Would it Cost You Today?
Learners explore inflation and the role played by advertising and marketing over the years. In this financial literacy lesson, students complete worksheets, do Internet research, and create an excel spreadsheet comparing prices from...
Curated OER
Giving Them the Business
Students work in small groups of 4-5 students to form a business, create, market and sell their product, and track their expenses and profits. They experience the roles of the producer, distributor, and consumer of goods.
Curated OER
Seeking a Balance in International Trade: Pacific Rim Import-Export Transactions Activity
Twelfth graders explain the concepts of marketing, comparative advantage and the uses of monetary policy to affect markets.
Curated OER
Language Arts: Living in "The Matrix"
Students are able to identify, in a discussion mode, the ways in which the media uses persuasion to achieve their desired aims. They analyze, also in a discussion mode, the media's influence on our society by comparing media advertising...
Curated OER
Consumerism and Holidays
Students explore the free enterprise system and the role that buying and selling of holiday goods have upon the economy. They recognize and demonstrate that advertising design influences one's life.
Curated OER
Population Demographics
Pupils pretend they are entrepreneurs to help create a positive mentality. In this entrepreneurship activity students complete several activities to see how to market and advertise to a certain age group.
Curated OER
Grocery Shopping
Students apply budgeting and shopping strategies. They study consumer shopping skills and guidelines to be a better shopper by comparing stores, comparing prices and unit pricing, brands, using coupons and not being fooled with...
Curated OER
Quench That Thirst
Students examine the sugar and calorie content of different beverages. In this adult health lesson, students analyze how advertising can be very misleading. They determine the correct amount of juice or beverage they should take per day.
Curated OER
Japan's Economic Miracle
Students explore the concepts of price and demand. In groups, pupils simulate the purchase and selling of land in Japan. They create a loan, and make decisions to buy or sell as the economic market fluctuates. Classmates discuss their...
Scholastic
The Rise of Railroads: California
Railways are an integral part of the history of California. Using a timeline format, class members connect major historical events to the rise of the railroads and their impact on the state. Activities include a mix of independent and...
Scholastic
The Rise of Railroads: Illinois
Railways not only cross the US, but they are also intertwined with the history of America. Using a timeline format, individuals explore the connections between major events in American history—such as the Civil War—and the rise of the...
EngageNY
Analyzing the Power of Different Mediums: A Mighty Long Way
Weigh the pros and cons. Class members continue sharing their thoughts on media and events by watching the video John Chancellor Reports on the Integration at Central High School. They discuss the advantages and disadvantages of gaining...
Curated OER
Dot-Com Gives Small Investors a Leg Up
Students explore the concept of investing in stocks. In this investing in stocks lesson, students discuss how on-line stock traders have helped people save money. Students discuss ways in which companies can make a product or service...
Curated OER
You Can't Sell This Thing
Students, in teams, design and create a logo/trademark, packaging box, and poster for advertising their new product/invention. They present their new product/invention, and information about the target audience, to the class.
Curated OER
Promoting Nebraska
Students engage in a lesson plan about the promotion of Nebraska as a state to visit and live in. They conduct research using the internet about the state and then work in teams to create a multimedia advertising campaign for the state...
Curated OER
Peak Load Growth Along the Wasatch Front: What's Driving Electricity Demand in Utah?
Learners study how electricity is used in Utah. They create an advertising plan to educate consumers about peak cycles and energy costs for the cycling service of electricity. They present their advertising plan to the class for...
Curated OER
Saving Money On Household Items
Students use sale ads to compare and contrast prices on groceries, electronics, appliances and other goods. Working in groups, students brainstorm ways to save money on these items. This lesson is intended for students acquiring English.
Curated OER
Down To Earth
Fifth graders study the physical properties of minerals in order to identify them. They examine how minerals are used before taking part in a activity in which they market toothpaste made from specific minerals.
Curated OER
Selling Our Insulated Long Undies
Students review the information they have gathered in previous lessons on temperature. In groups, they must decide on which material they tested is the best one for long underwear. They develop a cost and determine a company to sell...
Curated OER
Time Machine: Drive for the American Dream
Learners view a documentary on automobiles. Americans have always been in love with automobiles. They are a definition of character, and a representation of social status. After viewing, students discuss what they saw and create an...
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