Curated OER
Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
Advertising and Emotions
In this advertising instructional activity, students are given an emotion or feeling then asked to fill in a chart based on advertising strategies.
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Crabtree Publishing
Why Does Media Literacy Matter?
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
Workforce Solutions
Egg-streme Sports
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
Curated OER
Understanding "Me", the Product
Students examine ways to market themselves. In this career skills lesson students analyze different advertisements, complete a worksheet and answer questions.
Curated OER
Making Minerals Marketable Data Sheet
In this minerals learning exercise, students investigate a mineral by doing research, they complete a mineral information sheet and they develop an advertising poster for the mineral.
Curated OER
Action, Please!
Students create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Students wrap the lesson up by writing newspaper articles, creating public service announcements, and...
Curated OER
The Market System and Consumerism
Pupils examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
Curated OER
Advertising
Students listen to a guest speaker about the different types of advertising. Using research materials, they discover the laws about copyrighting material. They visit foreign websites to view their advertising and discuss how it is...
Curated OER
Ads Are Everywhere
In this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.
Curated OER
Behind the Ad: The Process of Producing a Political Commerical
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
Curated OER
Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Students examine the effect of suburbs on American cities. They identify the changes the cities had to face after people moved elsewhere. Using primary source ads, they compare them with contemporary ads and discuss what can be found out...
Curated OER
On the Cutting Edge
Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...
Newseum
Photo Ethics: Diversity
With the advent of photo manipulation software, it is possible to digitally edit a photograph in a way that is virtually undetectable. The question asked of young journalists in this lesson is whether such manipulation is ethical. Groups...
Curated OER
Marketing Yourself for the Job Search (A Guide for Teens)
Students develop a commercial to demonstrate his/her understanding of the importance of marketing themselves in their job search. Students analyze commercials to identify purpose. Then they make the connection of commercials with...
Curated OER
Made You Look
High schoolers spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
Consumer Product as in "Chocolate Milk"
Students examine different marketing techniques how to present themselves while looking for work. In this marketing lesson students create their own advertisement.
Curated OER
From the Store to the Shopper
Students explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
Curated OER
Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Curated OER
New Toy Project
Pupils create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
Curated OER
Sweet-Talkers
Learners investigate what is being sold to them. In this media awareness lesson plan, students visit selected websites to take a closer look at advertising marketed at them. Learners discuss the implications of marketing geared toward...
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