Curated OER
Raiders 1 Lesson Plan
Students review vocabulary words on the Internet. They watch a movie in order to sequence events.
Curated OER
Calendars - Teaching Kids Economics
Students study economic terms and create a calendar using digital cameras. They advertise the calendar to the whole student population by making posters and singing an advertising jingle.
Education Development Center
Education Development Center, Inc.: Tv411: Reading the Fine Print
An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...
Library of Congress
Loc: American Time Capsule: Three Centuries of Broadsides and Printed Ephemera
This Library of Congress site offers 50 pieces of printed ephemera, documenting more than three centuries of daily life in America and elsewhere. It offers primary documents including broadsides, posters, programs, handbills, menus, and...
Library of Congress
Loc: American Time Capsule: Three Centuries of Broadsides and Other Printed Ephemera
This collection provides a unique view of American History using items such as posters, business cards, flyers, catalogs, advertisements and leaflets. These items capture experiences from important turning points such as the American...
Other
Edward Lowe Foundation: Creating Effective Advertisements
Guidelines to the advertising process, including copy length, ad placement, and the like.
PBS
Pbs Lesson Plan (Affluenza): Be an Adbuster
Through an integrated approach from PBS, students examine the messages conveyed in print advertisements. Using parody, students are asked to alter the message of an ad to present a different or opposite point of view. Lesson may be more...
Duke University
Duke University: Ad* Access
Images and database information for more than 7,000 ads printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...
![Media Education Foundation: Deconstructing an Advertisement [Pdf] Activity](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Media Education Foundation: Deconstructing an Advertisement [Pdf] Activity")
Other
Media Education Foundation: Deconstructing an Advertisement [Pdf]
Outline of the steps involved and the questions to ask in critically assessing a print advertisement.
PBS
Pbs: Don't Buy It Get Media Smart
PBS provides resources to help teachers encourage media literacy. Access, evaluate, and analyze electronic and print media. Dissect pop culture and advertisements. Use the Get Media Smart Resources to uncover advertising tricks, make...
Library of Congress
Loc: American Beauties: Drawings From the Golden Age
Online Exhibit of stylized icons of feminine beauty from America's "Golden age of illustration" (1880?1920s).
Sophia Learning
Sophia: Politics and Media 4: Message War
Through a variety of resources and external links, students gain an understanding of the language of political ads.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
Other
Ad Up: Internet Advertising and Marketing Terms Glossary: Definitions
Extensive collection of marketing terms and definitions. Includes industry, nonprofit, and professional organizations as well as technical terms for approach, design, layout, copy, production, & distribution.
Alabama Learning Exchange
Alex: Com'on Down to Eatonville, Florida
You are Mayor Joe Starks from the book Their Eyes Were Watching God by Zora Neale Hurston, and you want more people to relocate to Eatonville, Florida. Identify five amenities that may make Eatonville attractive to African-Americans...