Other
Help for Growing and Starting Your Small Business
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
Princeton Review
Princeton Review Career Profile: Marketing Executive
This site describes the career of a marketing executive. Read a day in the life of a marketing executive as well as other detailed information on the career.
Princeton Review
The Princeton Review: Career Market Researcher
This site from Princeton Review Publishing provides a detailed description of what a day in the life of a market researcher is like. Also included is information on job requirements, job outlook, and more.
Other
Business Town: The Secrets to Effective Radio Advertising
Here's a good overview on writing a radio advertisement. Some basic tips and ideas. Includes video, 1 min. 7 sec.
TeachEngineering
Teach Engineering: Package Those Foods!
This activity provides students with the opportunity to create a food package for a specific food. The students have three components to focus on in the design of their food package. The package will have to keep the food clean, protect...
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Biz Move
Biz Move: Small Business Marketing Solutions
This site provides an overview of the marketing field. Read about the various aspects of marketing.
Read Works
Read Works: Is Big Tobacco Out to Hook Kids?
[Free Registration/Login Required] An informational text about the addictive nature of tobacco and the dangers teens face due to tobacco marketing strategies. A question sheet is available to help students build skills in reading...
Sophia Learning
Sophia: Consuming Tv
In this tutorial, students will read about the viewing of television in American households through the reading of a passage and the viewing of a video segment. Students will then engage in answering basic comprehension questions,...
University of Minnesota
Minnesota Writing Project: Newsletters and Annual Updates
This resource is an archive of the Minnesota Writing Project Newsletters.
Council for Economic Education
Econ Ed Link: Inventors and Innovators Improve on the Original
This lesson plan focuses on discussion of inventions, brainstorming new products or improvements, and identifying the protection, production, and marketing processes.
Other
First Grade Fun: Media Literacy
This module from a resident educator named Ms. Hernandez shares resources that explain how to discuss media images with their young children.
BBC
Bbc Newsround: Samsung Fined for Fake Comments
Article reports that Samsung has recently been fined for hiring a company to post fake positive reviews about their products and negative comments about competitors' products online.
CPALMS
Cpalms: From Apple Farm to Market!
[Free Registration/Login Required] During this MEA simulation, kindergarten students will be selecting an apple treat that will be sold at a farm stand. Students will work in small groups to assess different criteria for their choice....
Alabama Learning Exchange
Alex: The Marketing Mix
The purpose of these lessons is to encourage young scholars to apply knowledge of the marketing mix to a variety of real life products and services. The intention is that students should take what they know and use that information in...
Alabama Learning Exchange
Alex: Marketing Your Business
Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people. In order to successfully market and sell your products and /or...
Alabama Learning Exchange
Alex: We All Scream for Ice Cream! A Marketing Plan
This lesson is a an activity that allows students to analyze the Four P's of the marketing mix and determine the target market for three ice cram brands. This lesson is a Commerce and Information Technology lesson plan.
Thinkport Education
Thinkport: Designing a Healthier, Happier Meal: Explore Possibilities: Art
Explore how attractive packaging sells kids meals at fast food restaurants.
McGraw Hill
Mc Graw Hill Higher Education: Marketing
This site from McGraw-Hill Higher Education provides information on the various tasks involved in the physical distribution process.
Other
Ideabook.com: 5 Principles of Good Design
Ideabook.com shows why good design is important & how to approach project conceptually. Reminders that design is focused, is geared to target audience--not the designer, & that to be accepted by audience, designer must believe in...
Other
Radio Advertising Bureau
This is a site filled with information about radio advertising. Find out how to advertise, get some advertising ideas, check out advertising research, and more.
Other
Mar Tech: Creativity and Innovation Should Fuel Technology Choices
It's tempting to assume that technology is the key when it comes to reaching your audience and engaging them. However, creativity and innovation trump purely technological choices. This article explains the role of each in successfully...