Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
Fit to Be Tied (In)
How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...
Curated OER
Scientific Detectives
Middle schoolers examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its...
Curated OER
White Star Line and the Titanic
Was the Titanic advertised as an unsinkable ship, or was it just what the public believed? In this analysis activity, historians examine both primary and secondary sources to determine the answer to this question and the reliability of...
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Curated OER
Hold On to Your Hats
Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
The American Cowboy
Middle Schoolers produce a class newspaper about the American cowboy and the times in which he lived with illustrations, feature stories and advertisements typical of the times. This is an ambitious, yet worthwhile project for youngsters...
Curated OER
Build It With Lincoln Logs!
Students use primary sources to analyze advertisements, prices, and styles of Lincoln Logs from Carson Pirie Scott catalogs from 1952 to 1960. Students then compare modern-day toy to Lincoln Logs of the 1950s by analyzing differences in...
Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Curated OER
Lab Experiments in Nutrition Activity
Which vitamins should be ingested daily for maximum nutrition? Learners with ispecial needs or those who are pregnant focused on television and magazines advertisements that are used to sell food products. They conduct experiments and...
Curated OER
A Monster of a Metaphor
What do Jeep advertisements and Steinbeck's The Grapes of Wrath have in common? They both employ the art of the extended metaphor! Using the Six-Trait Writing model, learners begin to work on their own extended metaphors. Development...
Curated OER
Sexual Health and Hygiene
By examining harmful health and hygiene practices, teens will be able to determine what is best for their body. Advertisers for health/hygiene products will also be evaluated for "best interest" criteria. The class will begin by...
Curated OER
Lesson Skill: Determining Audience and Purpose
“. . . the car looked as it had caught some terrible disease.” Pairs read and then illustrate a passage from either “The Year I Drove through the Car Wash” or “Riding Is an Exercise of the Mind” in preparation for a discussion of...
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson plan.
Curated OER
Infusing Equity by Gender into the Classroom
Students identify gender stereotypes in magazine advertisements. In this gender bias lesson plan, students discuss the problems of gender bias in advertising and develop an understanding of the way advertisements work.
Curated OER
Social Effects of WWII on SC (Pt. 3)
Fifth graders examine the impact of World War II on South Carolina. In this American history lesson, 5th graders analyze primary documents that include political cartoons and advertisements that were published in South Carolina during...
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. For this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
Curated OER
Adventures in Africa
Students create travel magazine advertisements about Africa. In this Africa lesson plan, students research different facts about different countries in Africa and make advertisements to go there.
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
Curated OER
Language and Runaway Slave Ads
Young scholars interpret historical evidence presented in primary resources. In this fugitive slave lesson plan, students research and analyze fugitive slave advertisements from Virginia newspapers.
Curated OER
Advertisements
After a discussion on advertisement and observing different ads, young scholars will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and...
PE Central
Fitness Advertisements
Exercise is good for your heart, your bones, your lungs, and your mood! Middle schoolers read more about the effects of regular exercise before creating their own posters that advertise the benefits of physical fitness.
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