Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Other
Visualistan: Us Programmatic Ad Spending Statistics and Trends
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
Other
Business Town: The Secrets to Effective Radio Advertising
Here's a good overview on writing a radio advertisement. Some basic tips and ideas. Includes video, 1 min. 7 sec.
Read Works
Read Works: Junk Food Ad Attack!
[Free Registration/Login Required] An informational text about companies marketing junk food to children. A question sheet is available to help students build skills in reading comprehension.
Alabama Learning Exchange
Alex: Marketing Your Business
Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people. In order to successfully market and sell your products and /or...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Other
Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Other
A Practical Guide for Developing Marketing Brochures
This site provides a guide to creating a marketing brochure. Includes information on developing the theme, objectives, copy, design, layout, audience, objectives, and design mechanics of your brochure.
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This instructional activity will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the young scholars will create their own campaign for a product. Following a presentation...
Duke University
Hartman Center: Emergence of Advertising in America
The Emergence of Advertising in America: 1850-1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States.
Other
Click Z: Digital Marketing
This site offers current articles on issues related to online advertising.
Thinkport Education
Thinkport: Designing a Healthier, Happier Meal: Fast Food Marketing
Find out how many fast food companies invest in advertising to convince consumers to buy their products.
Biz Move
Biz Move: Methods of Planning and Allocating Your Advertising Budget
This article from BizMove.com describes various methods (percentage of sales or profits, unit of sales, objective and task) for intelligently establishing an advertising budget and suggests ways of applying budget amounts to get the...
American Geosciences Institute
American Geosciences Institute: Earth Science Week: A Paste With Taste
In this activity, students learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
Other
Linguarama International: Marcus Evans: The Language of Advertising
Informtion on word choice and language in advertising, includes word lists and questions.
Other
Center on Alcohol Marketing and Youth
The Center on Alcohol Marketing and Youth reports on the marketing practices of alcohol producers and on the dangers of underage drinking. Resources include an overview of alcohol marketing (also available in Spanish), examples of print...
Council for Economic Education
Econ Ed Link: Believe It or Not?
This instructional activity reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal...
Cyberbee
Cyber Bee: Campaign Advertising
Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Other
Marketing Jobs: Find a Job
Explore current job openings in the Marketing field. Search by job function, state, or keyword.
Other
Glossary: Marketing, Advertising, and Promotional Terms
Thorough glossary of marketing and advertising terms and associations (including legal and business) for all media: print, television, radio, display, and Internet. Includes concept, production, process, and philosophy terms as well.
Other
Radio Advertising Bureau
This is a site filled with information about radio advertising. Find out how to advertise, get some advertising ideas, check out advertising research, and more.
Other
Wvu: Alcohol and Advertising (Lesson Plan)
A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple lesson to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...
PBS
Pbs Frontline: The Persuaders
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
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