Council for Economic Education
Econ Ed Link: Believe It or Not?
This lesson reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal government...
Other
Constructing the Past: Shaping the American Women
This article from a history periodical looks at advertising aimed at women in the 1950s. After refuting conclusions made in a study in the 1970s that claimed that women in the 1950s were little more than domestic workers in their home,...
AdLit
Ad lit.org: Reading Discussion Guide: The Sacrifice by Kathleen Benner Duble
In the year 1692, life changes forever for ten-year-old Abigail Faulkner and her family. In Salem, Massachusetts, witches have been found, and widespread fear and panic reign mere miles from Abigail's home of Andover. When two girls are...
AdLit
Ad lit.org: Teach Students How to Fluently Read Multisyllabic Content Vocabulary
Dysfluent readers are so consumed with word identification that they cannot focus on extracting or constructing meaning from the text. Here are some activities to develop students' fluency skills, so that they may move on to access content.
Albright-Knox Art Gallery
Albright Knox Art Gallery: Can It?
Pop artists used consumer products, advertising, and popular culture icons as the major source for subject matter in their art. Between 1962 and 1967, Andy Warhol painted soup cans, both individually and in groups. 100 Cans is one of the...
Other
Annenberg Foundation: Fact check.org
This nonpartisan and nonprofit organization monitors the factual accuracy of statements made by United States politicians. In an effort to reduce the level of deception and confusion in US politics, the site reviews statements made in...
PBS
Pbs: Don't Buy It Get Media Smart
PBS provides resources to help teachers encourage media literacy. Access, evaluate, and analyze electronic and print media. Dissect pop culture and advertisements. Use the Get Media Smart Resources to uncover advertising tricks, make...
American Geosciences Institute
American Geosciences Institute: Earth Science Week: A Paste With Taste
In this activity, students learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
PBS
Pbs Kids: Don't Buy It: Get Media Smart!: Buying Smart
Play a Price is Right style game and learn about merchandising. You will also find lots of information about advertising, brand names, and product value.
Other
Media Education Lab: My Pop Studio
[Free Registration/Login Required] Get ready to go behind-the-scenes of the television you watch, magazines you read, music you listen to, and websites you visit! The 'studios' let you.. Create, Comment, Control. Targeted at girls, the...
REMC Association of Michigan
Remc Association of Michigan: 21 Things4 Students: 19. Buyer Beware
Buying and selling on the Internet has changed the way we live. We can now perform a web search to locate, compare, and buy goods and services. In this module, you are going to investigate e-commerce as a consumer and learn some tips on...
University of Nebraska Omaha
University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf]
This lesson plan addresses consumer demand and advertising. Indicated for grades 3 through 5.
McGraw Hill
Glencoe: Recognizing Propaganda: Loaded Language
Lesson plan designed for consumer health class, that is also useful for media literacy. Contains a link to an ad for an abdominal strengthening machine that provides the basis of the activity. SL.9-10.2 eval & integrate sources
PBS
Pbs Frontline: The Persuaders
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
Council for Economic Education
Econ Ed Link: Satisfaction Please! (Part I)
Even the savviest consumer has a problem with a good or service on occasion. It is a consumer's right to complain when there is a genuine problem. In some situations, it is also a consumer's responsibility. A problem can't be fixed if no...
Thinkport Education
Thinkport: Designing a Healthier, Happier Meal: Fast Food Marketing
Find out how many fast food companies invest in advertising to convince consumers to buy their products.
PBS
Pbs Learning Media: Frontline: The Other Drug War Teacher's Guide
Consider the debate over prescription drug pricing, the government's role in regulating drug prices, concepts of media literacy and the role of these concepts in pharmaceutical advertising, in this Teacher's Guide to "The Other Drug...
Council for Economic Education
Econ Ed Link: Car Loan Project
Each student will buy (hypothetically) a car that will need to be financed. The student will need to look at different options and decide which will be the best choice for his situation. The student will need to find an advertisement for...
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Council for Economic Education
Econ Ed Link: Marketplace: Real(ity) Estate
This lesson teaches students about opportunity cost through some steps of buying a house. It also shows students how advertising affects consumer decision-making.
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
Other
Truth in Lending Act Regulation Z
Site explains Regulation Z , "Truth in Lending" which is the "law requiring disclosure of terms" on a loan given to a business or consumer. Provides specific format of loan information to be disclosed.
Federal Trade Commission
On Guard Online: Malware
This site contains practical tips for dealing with spyware malware including clues indicating that malware is present on a computer.