Curated OER
The Anatomy of Cool
Students explore differences between superficial and real "coolness," how marketers use cool to sell products, and how their own attitudes and perceptions are affected by media messages that reinforce specific messages about what...
California Department of Education
What’s the Market for My Labor?
A lesson showcases how knowing about Labor Market Information (LMI) supports searching for future job opportunities. Following a review of the concept and other vocabulary terms, scholars research occupations and answer questions on a...
Curated OER
Creating and Marketing a Commercial
Students create a marketing video to sell school products.
Curated OER
Play the Market
Young scholars participate in a hypothetical experiment. For four weeks, they track 10 stocks they have selected. They discuss their imaginary gains and losses and share their observations about the stock market, and their reactions to...
Curated OER
Stock Market Game
Fourth graders are introduced to how the stock market operates. In groups, they practice reading and analyzing the Standard and Poor's 500 index. They participate in a simulation of buying and selling stocks on the market trying to...
Curated OER
Saturday Market by Patricia Grossman
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic activity...
Curated OER
Markets in Action
Have your class apply concepts from lectures and use from simple examples to discuss more complex problems that have been reported in the news. This is a lecture driven lesson with a lot of interesting information.
Council for Economic Education
Economic Systems of the Incas and Aztecs
The Inca and Aztecs created vast economic empires in South America, but how did economics play a role? A simulation activity and reading help scholars evaluate the kinds of markets these great civilizations created. They then consider...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Via Sapientiae at DePaul University
The Great Depression of the 1930s
A 10-lesson unit takes young historians through a study of The Great Depression and life in the 1930s. The crash of the stock market, the Dust Bowl, unemployment, and mass migration west are all addressed through the analysis of primary...
Media Smarts
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
Federal Reserve Bank
Market Basket SMART/ActivInspire Lesson Plan
Inflate your knowledge, not the economy! Pupils learn more about inflation with detailed worksheets and exciting activities such as role play, an interactive PowerPoint presentation, and a project in which they design a podcast on...
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
National Research Center for Career and Technical Education
Break-Even Point
How do companies determine the prices of their products? Marketing maestros discover the concepts of cost and break-even point through discussion, independent practice, and a collaborative assessment. The career and technology-oriented...
Curated OER
Pricing Your Craft Worksheet
This cross-curricular activity could be used to teach economics, business, practical math, and more. Learners pretend they are craftspeople and choose a craft to market. Using a graphic organizer and provided models, class members...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
The Great Depression and FDR's New Deal
Find out about FDR's vision and the New Deal plan that helped pull America out of the Great Depression. The presentation focuses New Deal programs such as the Works Progress Administration, Agricultural Adjustment Administration, and the...
Curated OER
Final Project: Food and Nutrition Class
Students plan appropriate diets for themselves and others using the USDA Dietary Guidelines. They indicate their average cost of food at home on a thrifty plan and prepare a one-week menu plan including breakfast, lunch, dinner, and a...
Workforce Solutions
Egg-streme Sports
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
Curated OER
Fall Lesson Plans
Students participate in various fall activities. In this fall lesson, students take a trip to a farmers market and purchase the ingredients needed for vegetable soup. Students paint fall scenes and create a fall story. Students discuss...
Curated OER
Branding and Marketing Religion
Young scholars explore religious worship. In this marketing religion instructional activity, students examine their own religious beliefs and practices as they investigate religious outreach practices.
Curated OER
Market Structures and Competition
Young scholars explore the role of government in the economy market. For this economics lesson, students analyze the decision making and how it takes into consideration additional cost, benefits and public awareness of what they are...
Curated OER
How Markets Work
Students explore the role of government in the economy market. In this economics lesson, students analyze the decision making and how it takes into consideration additional cost, benefits and public awareness of what they are trying to...
Curated OER
Introduction To Markets - Lesson Plan: 1 X 1 Hour Lesson
Young scholars study the concept of a market. They determine the different purposes of buyers and sellers. They look at the utility of an item and how the value for money affects the decision making of consumers.
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