Curated OER
Travel Leisure Company Project
Students define marketing terms such as products, goods, services and ideas. They access the Internet for attractions, landmarks, and meals for an international destination. They create flyers and newsletters using DeskTop Publishing as...
Curated OER
Snap! Crackle! Box!
Young scholars develop a new cereal and design a box for it. In this art and design lesson, students complete a year-end cumulative activity in which the use all of their artistic skills to develop a new cereal. They use their marketing...
Curated OER
Pop Shop 4 - Shopkeeping
Students create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
Curated OER
Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
Curated OER
The Market for Moving People to America, 1610-1775
Students examine the markets that brought people to America. They identify the role of the immigrants in creating this country. They also analyze data to gather information about the time period.
Curated OER
What is the Dow?
Young scholars study about the most widely reported stock market indicator by the news media, the Dow or DJIA, short for Dow Jones Industrial Average. They complete a table that divides these 30 companies into different industry groups.
California Academy of Science
Academy Seafood Market and Fishery
What fishing method is the most sustainable? Find out through a fun, but meaningful game in which your little fishermen use different techniques to see what they catch. After the fishing activity is over, there are several discussion...
Workforce Solutions
Egg-streme Sports
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
Visa
Saving and Investing
Impress upon your young adults the importance of saving and investing, and give them a foundational vocabulary from which they can continue to build their financial literacy. This lesson plan covers short- and long-term budget goals,...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Curated OER
The Labour Market: Supply and Demand
Students question and evaluate the relevance of the traditional model of the labour market and apply it to public sector workers. They investigate problem problems and apply theories such as marginal revenue product to service sector...
Curated OER
Marketing a Child Care Service
Students explore the concepts of marketing (product, promotion, price, place) through the process of promoting themselves as child care providers. They explain the four P's of Marketing and how they are used in business and in society....
Curated OER
Mesoamerican Market Fair
Students organize an Mesoamerican market fair. In this early civilizations lesson, students celebrate the culmination of a unit on Mesoamerican cultures by planning, marketing, and hosting a market fair complete with food, games,...
Curated OER
Recipe Planning, Meal Preparation and Service
Students examine how to plan, prepare, and serve a meal. They analyze the food pyramid, select five recipes, plan a dinner menu, create a HyperCard stack of the menu, and prepare the meal for their family.
Curated OER
Career & Technology Education Introduction to Farming: Seeds of Successful Marketing
Young scholars play an agronomy game. In this agriculture lesson plan, students explore modern farming practices pertaining to the cultivation of grains as they play a game that requires them to act as agronomy specialist as they...
Foreign Policy Association
U.S. and Europe Online Lesson Plan
Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this information,...
Curated OER
Sell Phones
Students work in groups as competing teams responsible for preparing and presenting a comprehensive marketing plan to the board of a "new" cell phone company.
Curated OER
Stock Market Investment
Students create a $100,000 stock portfolio by selecting stocks from a list of one hundred companies. They complete sell/buy orders, track their portfolio values through Yahoo Finance over an eight-week period, conduct Internet research...
Curated OER
Contestable Markets
Students make inquiry into the concept of contestable markets. The lesson plan focuses upon theory and the intention is to encourage students to move to analysis or evaluation of the market. The lesson plan helps to reinforce the skills...
Curated OER
Labour Market Flexibility
Students discuss the concept of a flexible labor market. They research the desirablity of this type of market and present their findings to the class. They participate in a debate as well.
Curated OER
Government Lesson Plan 18
Students identify problems with a pure market economy, and examine and explain roles of selected regulatory agencies.
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
School Improvement in Maryland
Regulatory Agency
Five governmental regulatory agencies are tasked to respond to market failure. Groups investigate the roles of each of these agencies as well as the social, economic, and political impact of their actions.
Curated OER
Imagining Apple Without Steve Jobs
Who was Steve Jobs and what has he contributed to American culture and technology? Kids ask themselves these questions as they read a New York Times article about Apple and Mr. Jobs. There are seven comprehension questions for learners...
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