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Lesson Plan
6
6
Curated OER

Ethos, Logos, and Pathos in Civil Rights Movement Speeches

For Teachers 7th - 8th Standards
Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...
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Lesson Plan
1
1
Utah Education Network (UEN)

Classical Appeals and War Speeches

For Teachers 7th - 12th Standards
Discuss classical appeals of rhetoric through the speeches of Winston Churchill and FDR. Learners read, annotate, and analyze the speeches by the men before using a graphic organizer to track the use of ethos, pathos, and logos. 
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PPT
Curated OER

Effective Persuasion: Developing Persuasive Arguments

For Teachers 8th - 12th
Use research to strengthen a persuasive argument. Examples of ethos, logs, and pathos are presented, and learners discuss how using research can improve one's argument. Pair this presentation with an example persuasive piece to point out...
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Lesson Plan
Curated OER

The Art of Advertising

For Teachers 7th - 12th
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
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Lesson Plan
K20 LEARN

Ethos, Logos, Pathos: Persuading Your Audience

For Teachers 10th - 11th Standards
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
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Worksheet
Curated OER

Advertising Analysis

For Students 10th - 12th
In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
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Organizer
Curated OER

Worksheet 7: Print Advertising

For Students 7th - 12th
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
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Lesson Plan
K20 LEARN

Words Before Blows: Julius Caesar

For Teachers 10th Standards
Scholars examine how Brutus and Mark Antony employ ethos, pathos, and logos in their speeches to persuade the angry crowd in Act 3, scene 2 of William Shakespeare's tragedy, Julius Caesar. To set the stage, groups first identify the...
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Lesson Plan
Curated OER

Analyzing Logos

For Teachers 9th - 12th
Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
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Handout
Read Write Think

Persuasive Techniques in Advertising

For Students 9th - 12th Standards
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
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Lesson Plan
Curated OER

Persuasive Writing and Speaking

For Teachers 9th - 12th
Rhetorical appeals (pathos, logos, and ethos) are the focus of a series of exercises that asks class members to brainstorm topics for persuasive speeches, groups to craft a persuasive speech about one of the topics, and individuals to...
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Lesson Plan
1
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Southern Nevada Regional Professional Development Program

Common Core Reading Standards: Understanding Argument

For Teachers 9th - 10th Standards
What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...
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Lesson Plan
Curated OER

Cultural Logo Design

For Teachers 9th - 12th
Students create a logo design to express their own identity. In this logo design lesson, students list ten words to describe who they are and choose two of them to use in a logo. Students draw images and choose various forms of...
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Handout
1
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Ohio Literacy Resource Center

Arguing with Aristotle Ethos, Pathos, Logos

For Teachers 11th - Higher Ed
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
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Lesson Plan
Dream of a Nation

Read, Watch, Write for Pathos, Logos and Ethos

For Teachers 9th Standards
Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...
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Lesson Plan
Curated OER

Logos and Commercial Arts

For Teachers 6th - 10th
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
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Lesson Plan
Curated OER

Using Logos and Mission Statements to Communicate Sustainable Forestry Information

For Teachers 5th - 6th
Young scholars survey forestry foundations to see how they represent important information into their logos and mission statements. In this forestry lesson plan, students use the information to better understand visual representations...
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Lesson Plan
K20 LEARN

Friends, Romans, Countrymen, Lend Me Your Emotions: Julius Caesar

For Teachers 9th - 10th Standards
Scholars, high schoolers, class members! With the help of this lesson, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to convince their...
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Organizer
Curated OER

Deconstructing an Advertisement

For Students 7th - 12th
Bring in a stack of magazines and distribute this advertisement analysis activity to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
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Activity
Jen London

Julius Caesar Funeral Speech Essay Assignment

For Teachers 11th - 12th
"Romans, countrymen, and lovers! Hear me for my cause." "Friends, Romans, countrymen, lend me your ears!" As part of a study of William Shakespeare's Julius Caesar, individuals as asked to compare the funeral speeches of Brutus and Mark...
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Worksheet
Curated OER

Tools of Persuasion

For Students 8th - 11th
Ethos, pathos, and logos. After reading a passage about Aristotle's, three basic tools of persuasion, individuals answer a series of multiple choice comprehension questions and craft responses to three short-answer essay prompts.
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Lesson Plan
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Maryland Department of Education

The Concept of Diversity in World Literature Lesson 8: Nonfiction Close Reading

For Teachers 10th - 11th Standards
As part of their study of Things Fall Apart, class members conduct a close reading of a section of Chinua Achebe's essay, "An Image of Africa: Racism in Conrad's Heart of Darkness." Jigsaw groups then compare the voice in the essay...
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PPT
Curated OER

Prose Styles: Tough, Sweet, and Stuffy

For Teachers 9th - Higher Ed Standards
Take a walk on the rhetorical side with this presentation, which discusses three styles of prose: tough (ethos), sweet (pathos), and stuffy (logos). The slide show provides thorough definitions and examples of each style, as well as...
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Lesson Plan
1
1
Curated OER

Critical Consumerism

For Teachers 11th - Higher Ed
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...

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