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Why Does Money Have Value?
Learners study money and its value and usage in the world today. In this economic lesson, students research money as they learn what it stands for, why it is important, how it is valued and what it represents in the United States.
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Advertising – Does it Affect Our Purchasing Descisions?
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
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Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness instructional activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
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Economic Decision-Making
Tenth graders examine the cultural values of the Aboriginal people of Canada. In this global economics lesson, 10th graders discuss how capitalistic economies have changed the traditional values of the Aboriginal people in Canada.
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Ocean Market
Students identify some consumer goods that come from the ocean.
They classify these items into groups, identify their source, and calculate the cost of buying such goods.
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Subsidies and Taxes
Students utilize supply and demand models to demonstrate how markets can be affected by intervention from governments or other agencies in an attempt to correct a perceived market failure. After viewing a PowerPoint presentation,...
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Competition and Market Structure
High schoolers participate in a simulation in which some are buyers and some are sellers in a trading activity. They set their own prices and record transactions. Then they calculate who made the biggest profit. They discuss the results.
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The Slave Market: Not Just a Southern Institution
Fourth graders analyze the existence of slavery in the North. In this slavery instructional activity, 4th graders research primary and secondary sources regarding Dutch colonial slavery in New York. Students consider how archeology made...
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Eating the Rainbow: At the Farmer's Market
Students share what type of fruit and vegetables they like. In this adult health lesson, students explain the benefits of eating healthy foods. They discuss recipe ideas that can be done at home.
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Seed to Market
Students research using a variety of materials and technology. They explain the specifics of growing crops. They use mathematics in common business calculations.
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Careers and Employment Expo/Careers Market - Student Questionnaire
In this career investigation activity, learners complete a questionnaire to be used when visiting a career fair. They list two occupations and compare them using 20 questions about personal qualities, education needed, and physical...
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Super Duper Market
In this algebra activity, students rewrite word problems using algebraic symbols. These problems are interactive. There is an answer key.
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Brain Brands
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.
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The Ice Cream Shop
Second graders read books about ice cream and plan an ice cream sundae party for the class. They research ingredients and determine how much the party cost each student. They hold a mock opening for an ice cream store and have their party.
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Cost and Revenues
Students develop the key concepts of total, variable, fixed, average and marginal costs. The theory of using different business scenarios is applied to different situations for an extension to real life application.
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Arts & Entertainment/Production Marketing
High schoolers demonstrate a comprehension and a tasteful appreciation of the creative and performing arts. They seek, experiments, and shares reactions of different forms of art. Students analyze and reflect on others' work. They...
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Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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Hoodia Hoodoo
Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
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Car Adverts: Tell It Like It is
Young scholars explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the...
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MEANING GROUPS INTRODUCTION PART 2: TALKING ABOUT CUSTOMERS
For this business worksheet, students find the appropriate area for each term and put it where it fits in the potential business plan.
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Economics Study Guide
In this economics worksheet, students answer a variety of fill in and short answer questions, draw a diagram to illustrate the circular flow of economic activity, and write short essays to address prompts.
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Label Language
Fourth graders explore food labels. In this consumer education instructional activity, 4th graders describe and evaluate various components of familiar food labels. Students discuss which traits make a product appealing to consumers....
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The Great Depression: Part 1
Students explore the causes and effects of the Great Depression. In this Great Depression lesson plan, students analyze the economic and political causes as well as the economic, foreign affairs and political effects of the depression....
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Railroad Advertising: Let's Go for a Ride!
Students examine advertising from early to mid twentieth century. In this advertising techniques lesson, students assess the different ways advertisers "sold" the concept of railroad travel. Students examine a variety of advertisements...
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