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Copywriting Tutorial: Identifying Your Usp (Unique Selling Point)
Every successful ad has a unique selling point even if you don't think there is one. Tips on how to determine/create USP for any product or service. Very readable & puts viewpoint across in interesting & memorable manner.
Other
Inside Office: 10 Steps to Advertising Success
This site details 10 steps, as identified by Brian Moore, to finding success with your advertising campaign.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson plan, learners explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson plan that would generate...
Council for Economic Education
Econ Ed Link: Believe It or Not?
This instructional activity reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal...
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Khan Academy
Khan Academy: Lesson Summary: Long Run Self Adjustment in the Ad as Model
In this lesson summary review, remind yourself of the key terms and graphs related to the long-run self-adjustment mechanism. The long-run self-adjustment mechanism is one process that can bring the economy back to "normal" after a...
American Geosciences Institute
American Geosciences Institute: Earth Science Week: A Paste With Taste
In this activity, students learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
Society for Science and the Public
Science News for Students: E Cigarette Makers Focus on Teens
Article reports on a report issues by Congress that finds that e-cigarette manufacturers are aggressively marketing their products to teenagers. Includes a list of vocabularly words.
Federal Trade Commission
Federal Trade Commission: Consumer Information: Jobs and Making Money
Consumers in the market for a job, an investment, or a business to run as a second career, see many opportunities in the media. Learn how to navigate through ones with false promises.
Other
Amos Web: A Pedestrian's Guide to the Economy
Exploring the economy can be a fun adventure with the Pedestrian's Guide to the Economy. Use this site to find your answers to economic topics in a user-friendly format with comic strip guides.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Other
Kentucky Association of Deca
This site serves as a resource for marketing teachers and students. The organization's goals, officers, and events are given, as well as information on competitions and resources.
Other
Smoking and Minorities
This web-article addresses the effects of gearing the advertising of tobacco products to minority communities. Examines the 1997 tobacco settlement. Author uses statistics to support his/her argument.
Other
Nielsen Norman Group: The Use and Misuse of Focus Groups
Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)
PBS
Pbs Teachers: Exploring Media Messages
Recognize negative aspects of advertising and how advertising exploits young people. Examine how the media tries to define a person's style, values and ideas, and take a stand against negative media images.
PBS
Pbs Teachers: Targets
Examine the reasons alcohol advertisers target young people, and interpret the "real" messages in alcohol advertising. Learn basic facts about alcohol abuse to create a factual poster about alcohol.
Franco Cavazzi
Roman Empire: The City of Rome
At this site from the Roman Empire, The Forum is explained, from its early beginnings to the later days of the Republic. This site colorfully describes the people, shops, markets, and the "Subura."
Careers New Zealand
Careers Nz: Graphic Designer
Thorough look at a career as a graphic designer or commercial artist. Information covered includes: tasks and duties, personal requirements, how to enter job, working conditions, employment conditions, and the job market. A personal...
Read Works
Read Works: Is Big Tobacco Out to Hook Kids?
[Free Registration/Login Required] An informational text about the addictive nature of tobacco and the dangers teens face due to tobacco marketing strategies. A question sheet is available to help students build skills in reading...
Tutor2u
Tutor2u: Macroeconomic Equilibrium
A definition of macroeconomic equilibrium and how it changes when either aggregate supply (AS) or aggregate demand (AD) shift. Many supporting graphs are provided to help explain this concept.
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
Other
Help for Growing and Starting Your Small Business
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
PBS
Pbs Teachers: China's Chances of Kicking a Growing Smoking Habit
Explore the growing smoking habit in China, especially among males.
Other
African American Inventors Who've Changed Your Life (Pdf) [Pdf]
Integrated lesson plan focusing on the contributions that African American inventors have made to modern society. Includes rationale, day by day plan, links, and other information.
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